Happy New Year, everyone! Here's a quick look at what we've been up to in the last quarter:

Builder Sales and BD in Bengaluru

We had hinted about our Bengaluru GTM led by Mithun our Head of Sales, in the previous update. The GTM has sharpened much more from tele-pitching to appointment scheduling, demos, case studies, and estimates. The pre-sales team is focused on fixing appointments, while our senior BD team is meeting CXOs on the ground regularly.

Despite some disruptions due to holiday breaks between Diwali and Pongal, we have built a strong pipeline of more than 20 large builders in this geography. These relationships hold strong potential for sales closures in the coming quarters.

Senior Living BD

In addition to our geographic focus , we are also spending a lot of time on the niche of Senior living. This is a space we have done some tremendous work for one of India’s largest player and we truly believe we have a right to win large end-to-end deals leveraging product + outcome based digital marketing services. This focus has two reasons:

1. The space is still not large in India, especially of Developers with multiple projects. So it is easier to target a large chunk and test out our hypothesis quickly
2. Most large senior living players also double up as general residential builders. So the organic marketing of the product is built in

https://x.com/arun_c_r/status/1859658170630799525

A recent thread about our journey till the latest phase of villa homes for Ananya’s Nana Nani

Strengthening Brokers Sales Operations

We are also seeing heavy inbound keyword search and demand for IDX powered webstores from across the world. Our Realiti.io tech platform is totally comparable and in fact more feature rich than some of the US alternatives such as placester and <<arun to suggest>>. We have brought in a new performance marketer, Babu, who is setting up a dedicated team to drive broker sales. Babu has proven success in digital marketing for global products from India. Along these lines, we’re also laying the groundwork for an inside sales team that will manage operations for India and the US.

Stabilization and Tech Improvements

Our tech team has been hard at work stabilizing operations, exploring website theme options, and developing supporting tools for digital marketing. These upgrades aim to bolster our marketing capabilities and overall user experience.

As always, we are immensely grateful for your support and look forward to your feedback. If you have any warm connects in the builder or broker communities—or just want to say hi—don’t hesitate to reach out!

Where we were as a company during our last update Investor Update Jul-Sep